JLR Set The Pace Dua Lipa

Jaguar Land Rover (JLR) launched The Pace: Season One in September 2018, a groundbreaking campaign featuring British-Kosovan singer Dua Lipa to promote its SUV lineup — the E-PACE, F-PACE, and I-PACE — with a unique fusion of music and technology. Dua Lipa collaborated with Jaguar to create a one-of-a-kind remix of her song “Want To”, using real-time data from her drive in the Jaguar I-PACE, the brand’s first fully electric vehicle.